Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Pop quiz: Which of these will improve marketing performance? Adding to the martech stack. Getting better at using what’s in it. Cutting the martech stack. All of the above. None of the above. The answer, according to a new report from the CMO Council and MartechTribe, is all of those. …
AI has made it easier to produce email marketing, but not necessarily easier to produce better email marketing. AI can generate copy, suggest subject lines, and help us move from a blank page to a first draft faster. But it still needs marketers to provide the strategy, judgment, customer understanding,…
Spotlight Today
For most of the last 20 years, marketing automation platforms helped B2B marketers answer one central question: Is this lead ready for sales? Marketo, Eloqua, Pardot, and similar platforms gave marketers a database, behavioral tracking, segmentation, scoring, workflows, email, and CRM integration. Marketing could collect signals about prospects, interpret those…
Download your free scaling roadmap here: Scale or Fail Episode 5 – with Joey Goone (Utopia Experience) If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September 8, qualifying political organizations can join Gmail’s Verified Sender Program. Their policy-compliant messages can reach personal Gmail accounts without Gmail’s standard spam filtering, determining whether they…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Featured Articles
AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance by click-through rate than by revenue or pipeline influenced, according to a new report from marketing production platform Knak. The finding exposes a gap between adopting AI and…
Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making the browser itself a trusted source of identity. The experimental Email Verification Protocol (EVP) lets Chrome verify that someone controls an email…
While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation and messaging to timing and creative, and one other thing: Goal. I wish more organizations required marketers to identify that before building an email.…
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look for three things: what worked, what didn’t, and what was missing. The goal was simple: build on what worked, fix or retire what didn’t, and identify opportunities the organization…