Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an…
Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard across the tech industry. But for the 11 million businesses that use Mailchimp for email marketing, the real question is simpler: Should I stay or should I go? The answer,…
In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability, reviews, loyalty value, privacy practices, and service history. This changes…
Spotlight Today
In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears to have stalled and reached its limits. But that headline number hides what’s really happening beneath the surface: nearly 1,500 tools were added, while more than 1,300 disappeared. This is…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
The impact of vibe coding on martech is already showing up in vendor churn and changing buying behavior. Mid-market firms have seen a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai,…
Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches data, design, deliverability, and multiple teams.Lately, more and more businesses have been migrating to a new ESP. This is happening both because martech platforms are evolving with AI and because…
Download your free scaling roadmap here: Timestamps: 00:00 – Intro 00:24 – Roofing & Exterior Remodeling ($6M → $100M) 07:30 – Electrical Contracting ($1.6M → $5M) 13:09 – HVAC ($1.5M → Dream Team) 18:36 – Roofing ($3M → $10M) 24:14 – Junk Removal & Demolition ($1M → $10M) 28:32 -…
I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech conference. Instead of panels or presentations, the event focused on hands-on collaboration. Small teams had limited time to create a marketing tool for Harlem Grown, a nonprofit dedicated to urban…
Featured Articles
The latest innovation can shape how you evaluate email platforms, but it isn’t enough on its own to determine what will actually work for your business. That’s part of the challenge when making platform decisions. Innovation can force you to reassess how you evaluate and choose technology to avoid heading…
Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is…
The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in my recent posts here on MarTech. The point that runs through all of my advice is this: Your automated post-purchase workflow…
Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s the problem: Open and click metrics don’t tell you whether your email program is actually working. They tell you how people interacted with the email message,…